Learn how to use Midjourney AI to explore conceptual design at a new level.
Two-day live workshop.
11th & 12th October 2025
8am Mexico City (CST)
10am New York (EDT)
2pm London (GMT)
4pm Madrid (CEST)
6pm Dubai (GST)
Limited seats available.
Who is this workshop for?
This workshop is for designers who are curious about AI but not sure where to start. We break it down into beginner friendly workflows that take you from complete newbie to confidently generating AI images and concepts.
Day 01 - Midjourney Masterclass
Diego Lezama
What Will You Learn with Diego on Day 01?
Day 01 - Itinerary
T H E I M P O R T A N C E O F A I
Will AI take my job?
C R E A T I V E P R O C E S S + P O T E N T I A L
Where does AI find itself in the traditional and new creative pipelines?
C O S T / Q U A L I T Y / T I M E
Different creative scenarios.
3D / Video / Audi / VFX
T O O L S F O R C R E A T I V E S
Rendering / Image Enhancement / Project Planning
T O O L S F O R A R C H I T E C T U R E
ML / DL / AI
AI Technical Concepts
What Will You Learn with George on Day 02?
Day 02 - Itinerary
M A T E R I A L M O O D B O A R D S
Learn how to generate stunning material moodboards, with complete prompt breakdowns and material lists.
M I D J O U R N E Y D E T A I L S
How can we use generative AI to rethink and inspire details?
D O O R S A N D W A L L P A N E L S
How can we use generative AI to inspire product design or specific design elements?
How can we use Midjourney to explore colour in abstract ways?
A B S T R A C T R E P R E S E N T A T I O N S
How can we use Midjourney to study and think about textures in new ways?
T E X T U R E C O M B I N A T I O N S
How can we use Midjourney alongside our other design tools to bring concepts into real life?
D I G I T A L W O O D W O R K I N G
Meet Your Tutors
Diego Lezama
Diego is a multidisciplinary creative based in Mexico City, where he explores the convergence of storytelling, cinematography, and advanced artificial intelligence. Trained as an industrial designer, Diego has over 12 years of experience leading international projects, with a career that began at Rojkind Arquitectos, one of Mexico’s most renowned architecture firms. There, he grew from intern to design director, developing innovative proposals through design thinking and cross-disciplinary collaboration.
Today, Diego is the co-founder of Brainchild.Labs, a creative consultancy dedicated to building new narratives at the intersection of film, photography, technology, and AI. As a creative partner with Runway and Krea, he collaborates with cutting-edge platforms to push the boundaries of visual storytelling and content creation. Beyond his practice, Diego is also an international speaker, sharing his vision on how emerging tools are transforming the creative process and inspiring the next generation of designers, filmmakers, and storytellers worldwide.
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George Hutchins
George is a designer from the UK and now based in Bali, where he explores the bridge between local vernacular traditions, natural materials, and emerging technologies. With experience at Foster + Partners in London and Alexis Dornier’s studio in Bali, he has worked on projects ranging from high-end restaurants and villas to large-scale international developments.
In 2023 George co-founded Lab Loci, a design studio working across architecture, interiors, and furniture, with a focus on detail and craft. Alongside the studio, he’s built a growing platform for design education, sharing eBooks and hosting workshops and courses on AI and 3D workflows that show how new tools can be used to reimagine timeless design values.